The ABIA strive to create a greater public and media awareness of our service, to raise standards across all of the industry and enhance the image of our industry.
The ABIA has worked over the last four decades in what has become a very competitive industry as far as offline and online dating agencies are concerned. The ABIA represents the thriving offline dating industry that is continuing to expand.
In the absence, so far, of any official legislation, we strive to create a greater public and media awareness of our services, to raise standards across all of the industry and enhance the image of our industry. Whilst it would be quite wrong to infer that all non-member agencies are questionable, it is a sad fact that many are – not so much through lack of integrity but through a lack of resources and commercial acumen. It is for that reason, we also offer those people who wish to start their own offline dating agencies, the opportunity to buy into our startup agency special consultancy service.
The industry is plagued by the growth of short lived agencies whose founders expect rich returns from poorly researched and funded businesses, with many lasting no longer than a few short weeks. The services provided by agencies are particularly personal ones.
This is an area where consumers have the strongest need for adequate and clear information about the services being offered before any commitment is entered into. The code provisions addressing these are invaluable. Consumers need to have confidence that a Code of Practice will deliver what it promises, and the independent mechanism set up to enforce this code is able to do this.