Association of British Introduction Agencies

Visual Language

Colour Usage

Main Colours

Dark Slate Blue

Hex: #2e518b

Cornflower Blue

Hex: #7891c8

Cornflower Blue 50%

Hex: #7891c8

Secondary Colours

Dark Red

Hex: #9e0b0f

Orange

Hex: #faa61a

Lights & DArks

Ghost White

Hex: #f9f9f9

White Smoke

Hex: #eeeeee

Mid Grey

Hex: #8c8c8c

Dark Slate Grey

Hex: #404040

Darker Slate Grey

Hex: #404040

Black

Hex: #000000

Graphics

Social Media
ICONOGRAPHY

Typography

Typography is a powerful brand tool when used consistently. This set of typefaces have been chosen to represent the professional and approachable feel of the brand and can be paired together for use across the website.

Main Typeface

Ovo

Ovo was inspired by a set of hand lettered caps seen in a 1930's lettering guide. The capitals suggested the time in which they were made because of the soft serif treatment used. This detail and a subtle casual feeling creeping into the otherwise classical forms led to the soft genial lowercase and the whimsical numbers now seen in Ovo. Ovo is a medium contrast serif font. Because of the old style variable letter widths and subtle detail it will work best at medium to large sizes.

A B C D E F G H I J K L M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v x y z1 2 3 4 5 6 7 8 9 0 - = _ + < > ? / . , : "

Heading Level One

Heading Level Two

Heading Level Three

Heading Level four

Typeface

Muli

Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimised for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.

A B C D E F G H I J K L M N O P Q R S T U V X Y Za b c d e f g h i j k l m n o p q r s t u v x y z1 2 3 4 5 6 7 8 9 0 - = _ + < > ? / . , : "

Paragraph Extra Large
Heading Level five
Heading Level Six

Intro Paragraph style

Paragraph Large

Paragraph regular

Paragraph small

Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimised for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.

Open Sans is a humanist sans serif typeface designed by Steve Matteson, Type Director of Ascender Corp. This version contains the complete 897 character set, which includes the standard ISO Latin 1, Latin CE, Greek and Cyrillic character sets. Open Sans was designed with an upright stress, open forms and a neutral, yet friendly appearance. It was optimised for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.

  • List item with some lorem ipsum dolor sitamet, consectetur adipiscing elit. 
  • A slightly shorter item within a list
  • List item with some lorem ipsum dolor sit amet, consectetur adipiscing elit. 
  • And here is another unordered list item with some lorem ipsum dolor sit amet, consectetur 
  • An unordered list item that's simple
  • The last item is also a simple example
  1. List item one
  2. The second item on the list
  3. Number three is a little longer with some lorem ipsum dolor sit amet, consectetur adipiscing elit. 
  4. And here is number four in the list
  5. List item five is pretty simple
  6. The six item is also a simple example

Dating Advice

Dating Safely Guidlines

Code of Practice

Useful Links

Read Next

Dating Advice

Dating Advice

Our agency membership list features the UK’s leading introduction agencies, dating agencies and matchmaking agencies in London, throughout the whole of the UK and beyond. All members of the ABIA introduce men to women, and vice versa on a one-to-one basis for the purpose of marriage and/or friendship.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

Register with an ABIA matchmaking agency

Browse Agencies